Bestselling authors speak of their fans in almost reverential tones, as well they should. A loyal readership that comes back for more, book after book, is the real key to long-term publishing success. Savvy authors work diligently to produce great work that will continue to please their audience, but many of them also communicate directly to their fans. Author’s web sites are all the rage, some of them quite elaborately produced. What is the most unusual publicity program you've developed? “We’re proud of our ability to harness all the power of the Web in the service of authors and their books, and we’re especially committed to making the online presence fit the project.
Quite a few author websites are just storefronts whose major purpose is to sell books. Others have a much more intimate feel, inviting visitors to: “Come on in and meet me. Stay and chat.” With all the other pressures on their time, why do bestselling authors go to the trouble of answering fan e-mail, or posting responses to message boards on their web sites, and continually upgrading them with information about their new project or where they will be appearing?
Does that interaction encourage the word of mouth buzz about your books? “Maybe a little. But not everyone cares about what an author's life is like. They just want to read a good book.”
And it’s not just the household name authors who value their readers.
Take a few minutes this summer and find out a little bit more about your favorite author. If you really enjoyed their last book, let them know. They would like to hear from you.