A wonderful friend sent me an email tonight. It is a beautiful reminder of Thanksgiving’s meaning and its roots. I am compelled to share it with each of you:

Perhaps one of the most important traditions associated with Thanksgiving has been lost to history. We in America have been blessed so abundantly we forget the humble circumstances surrounding the first feast of thanksgiving. Even the poorest of our circle of friends, family, and associates have more wealth than the Pilgrims could even dream of.

Those who gave thanks at Plymouth by sharing a feast of gratitude left us another part of their heritage. As they approached the harvest season, they would determine if they had had a bounteous year or a lean harvest. If the storehouse was full, they had a feast of thanksgiving. If the larder contained less than what was adequate for winter, they had a fast. For them it was either feast or fast.

As we look back at 2013 with the perspective of 12 months, we pause and reflect on our many blessings at this season of thanksgiving. We find that our harvest has been ample. Even if our circumstances were otherwise, we'd still celebrate this Thanksgiving with as much feast as we can muster. As we partake of the foods of the holiday and offer our prayers of appreciation, we'll remember our real blessings. If all we had were but water and a cracker to eat, we could not fast. We would call it a feast because of our association with so many fine people like you.****

***Printed with permission of Evan Swensen, Publication Consultants

Until Next Time,

Kat

 
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It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your book, the more likely your book will stand out from the hundreds of thousands published every year.

As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message heard by consumers. But, with different publicity firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?

Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books on talk radio. A skilled firm knows how to develop an angle from your book that will get you the broadest national exposure. They will know how to write an effective press release that stands out from all the rest. And most importantly, they know how to get a positive reaction from producers that results in a booking. This is the kind of experience that will ensure you get quality media placements.

Quality Markets. In what markets will you be heard? If you’re paying a firm to obtain media interviews, you don’t want to be booked in markets smaller than top 100. There’s no question that stations in smaller markets have value, but you don’t need to pay top dollar for someone to arrange it for you.

Quality Stations. What caliber of stations will your interviews take place on? The criteria we use for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on larger stations.

Guarantee. What sort of guarantee is in place? In the book promotion business, you’ll find some PR firms whose fees are based on performance and others who charge a monthly retainer with no guarantee. Given a choice, your best bet is to work with a performance-based firm as your media placements will be guaranteed.

Hopefully these four factors will help in your search for the right publicity firm.

 

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In editorial services, you may receive book manuscripts from different clients. Most of these manuscripts have different errors as a result of no prior editing. Let me give you some pointers on how to edit book manuscripts for your clients. Ask your clients if you can have the electronic copy of the manuscript. You can edit the manuscript in your computer with the installed spell checker, grammar editor and thesaurus. However, computers may give your manuscripts the appearance of being perfect, so it is also better to edit the book manuscript in hard copy.

When you review the book manuscript, preview the genre it is written. Base your editing style on the kind of the book genre. If it is a cookbook, edit it as you would edit a cookbook.

After you edit the manuscript, set it aside for at least a few days. When you come back for it with a fresh eye, you can also notice things such as grammatical errors or awkward sentences you hadn’t seen before.

Be organized. You can use post-it notes to take note of some pointers you want to remember and check and re-check for other errors and inconsistencies such as sense and style.

Most editors use a red pencil to edit the manuscript for errors. When you are all finished, edit the electronic copy and always save your work. However, it is always safe to save the first draft of the manuscript to compare it later.

If your client has a very complex manuscript, you should organize it thoroughly for each part of the book. Take down the details as you edit through the manuscript. In this way when you notice some parts that need more editing, you will have all your notes and you can also use your notes to check for accuracy and consistency.

It is also important to have an open communication with your client regarding with his preferences. You should comment on the positive features of the manuscript as well as those parts that needs further editing. You should review the synopsis to check it indicates the general assumptions of the manuscript. It should give well introduction of the book.

Read the entire manuscript, as an ordinary reader. The manuscript should flow naturally and grab your interest. The contents should suit the genre of the book. If it is a fiction manuscript, then you should ensure the plot will be smooth-sailing, or as preferred by your client.

Ensure that the book is not jammed with scattered ideas. Delete unnecessary words and even needless chapters. Edit for poor usage including the passive voices and redundancy.

After the content of the manuscript, you can review it for format. Check with your client about the correct format. Follow the format since book editors in big publishing houses are very meticulous when it comes to format.

Tell your client what you have loved from the manuscript and share your comments honestly. Explain what you have noticed from the contents.

Most people who would hire editorial services for their manuscripts are those who are beginning in book publishing, most probably those who are just about to launch their first book. Imagine if you have edited a manuscript who would hit the bestseller list. Wouldn’t it give you the reputation as a good editor?

 

 

 

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Every writer dreams of the day when they can profit from their writing. While income opportunities abound for writers, each method has drawbacks.

Newspaper and magazine reporters can make a good living but their subject matter is often closely regulated and directed. Corporate writing can be even more lucrative but even more tightly controlled. Freelance writing offers more freedom but is also more uncertain. Publishing books is even more uncertain. So what is a writer to do?

Forget all those old-school writing methods and focus on the Internet. Don't write for anyone but yourself. You really can profit from writing only about what interests you. Don't worry about the market or the editors. Write for yourself. Not only will it be more fun and rewarding for your soul but for your checking account as well.

I am going to share an easy (and cheap) 10-step formula that can help you start your own writing business today, but first I want to share one important fact.

This is not a get-rich-quick scheme. It will take some time to earn, perhaps as long as three months to begin turning a profit, but if you keep working at it you should see your income grow exponentially each month and you should be able to count on that income and know what you have to do to increase it. You will have total control over your income and that is very powerful. Continue reading

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If you want to learn how to write so that people will not only read what you write…but also be compelled to take action based on your words, then take these steps.
You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.
When you identify the persuasive writings, you can can then examine it by reading actively.
It’s natural for most people to read passively. You see some text which catches your eyes and before you know it, 30 minutes have passed. At most, you get a good feeling if you’ve learned something from the text. Reading passively doesn’t build your writing skills.
Start browsing and reading things that catch and keep your attention. Study and anaylyze the text. What words are being used? What length are the sentences and paragraphs? What is the tone of the message? How does the author transition from one paragraph to the next?
What is the main point the author is trying to convey? Who is the author writing to? These are just some of the things you want to study in depth.
You want to read text from many different authors so you get a variety to examples to follow. When you approach reading actively for a while, you’ll naturally begin to write in a way which is more attractive to others but more importantly, it’s attractive to you.
If writing becomes easier for you, you will be apt to write more. As they say, the more you practice, the better you get. So the biggest stepping stone for you is to get more comfortable just writing. Once you're comfortable then you'll start writing more without hesitation.
To read more actively, write down what you’re reading. Yes, copy the words you read onto a blank sheet of paper or legal pad. This will force you to read slower and actually examine the words and sentence structure.
Persuasive writing is a skill that any marketer should perfect. Even if you outsource your copywriting, you will find that having the ability to write persuasively can win you more friends in the right places.

 

 

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