America's Lady of Supernatural Thrillers

“Raven's Cove, a great mystery by Mary Ann Poll. Avoid it when winds are gusting to hurricane speed outside. No extra creepiness needed.”
~Bonnye Matthews
Step aside Stephen King, Alaska’s Mary Ann Poll is here to spin new tales of the super-natural and the ungodly, as her heroes and heroines take on the forces of evil on 'The Last Frontier.' ~Jeff Babcock


YOUR NEED PUBLICITY FOR YOUR BOOK… WHERE DO YOU START AND WHAT DO YOU LOOK FOR?

It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your book, the more likely your book will stand out from the hundreds of thousands published every year.

As many bestselling authors will tell you, talk radiois one of the best and most cost-efficient vehicles to get your message heard by consumers. But, with different publicity firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?

Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books on talk radio. A skilled firm knows how to develop an angle from your book that will get you the broadest national exposure. They will know how to write an effective press release that stands out from all the rest. And most importantly, they know how to get a positive reaction from producers that results in a booking. This is the kind of experience that will ensure you get quality media placements.

Quality Markets. In what markets will you be heard? If you’re paying a firm to obtain media interviews, you don’t want to be booked in markets smaller than top 100. There’s no question that stations in smaller markets have value, but you don’t need to pay top dollar for someone to arrange it for you.

Quality Stations. What caliber of stations will your interviews take place on? The criteria we use for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on larger stations.

Guarantee. What sort of guarantee is in place? In the book promotion business, you’ll find some PRfirms whose fees are based on performance and others who charge a monthly retainer with no guarantee. Given a choice, your best bet is to work with a performance-based firm as your media placements will be guaranteed.

Hopefully these four factors will help in your search for the right publicity firm.

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